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CRM vs ERP: Understanding the Key Differences & Choosing the Right One for Your Business
Running a successful business requires managing customers, keeping track of sales, managing inventory, processing payments, and many other tasks. Organizations need a broad spectrum of software solutions to guarantee seamless running of their business processes. ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) are two of the most successful initiatives toward this aim.
However, what distinguishes them? Which one does your business need most ? Let's put it down in simple terms.
What is CRM? (Customer Relationship Management)
The purpose of a CRM system is to assist you in building and preserving connections with your clients. It is used by sales, marketing, and customer support teams to keep track of leads, handle customers, interact with them, and solve their issues, eventually boosting sales.
What does a CRM do?
-
Save client information, such as name, phone number, email, and purchase history.
-
Tracks sales leads and follow-ups.
-
Automates marketing campaigns (emails, advertisements, reminders).
-
Helps customer service teams manage support tickets.
Who needs a CRM?
A CRM is essential if sales and customer interactions are the foundation of your company. Whether you own an online store, a real estate firm, or a B2B company, a CRM helps you stay organized and keep consumers happy.
What is ERP? (Enterprise Resource Planning)
Now, let’s talk about ERP. While CRM focuses on customers, ERP focuses on the entire business. In a single system, it facilitates the management of operations, supply chain, HR, inventories, and finances.
What is the function of an ERP?
-
Manages accounting and payroll
-
Tracks inventory and supply chain
-
Automates billing, orders, and invoicing
-
Helps HR manage employee records and payroll
Who needs an ERP?
An ERP system is necessary if your company handles production, inventory, or intricate financial matters. It’s especially useful for manufacturers, wholesalers, and growing companies that need to manage resources efficiently.
CRM vs ERP: What’s the Difference?

CRM vs ERP : Which One to Choose?
-
Choose a CRM if you want to increase sales and strengthen your interactions with customers.
-
An ERP is the best option if you need to handle operations, inventory, and finances.
-
Integrating CRM with ERP is the best option if your company is growing fast and requires tools for both customer management and corporate operations.
Conclusion
Choosing the right CRM vs ERP for business growth depends on your needs.
If you’re focused on sales, start with a CRM. If you need better control over operations, go for an ERP. And if you’re scaling up, consider both for maximum efficiency.The Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) markets are both experiencing significant growth, driven by the increasing need for businesses to enhance customer interactions and streamline operations. An outline of their projected market size is shown below
CRM Market Size Forecast
-
2024: The estimated value of the worldwide CRM market was USD 101.41 billion.
-
2025: Projected to reach USD 112.91 billion.
-
2032: Expected to grow to USD 262.74 billion, reflecting a Compound Annual Growth Rate (CAGR) of 12.8% during the forecast period.
ERP Market Size Forecast
-
2024: The projected value of the worldwide ERP software market was USD 64.83 billion.
-
2025: It is projected to reach USD 70.99 billion by 2025.
-
2030: Forecasted to expand to USD 123.41 billion, with a CAGR of 11.7% from 2025 to 2030
These projections underscore the robust growth trajectories of both markets, highlighting the increasing adoption of CRM and ERP solutions by businesses worldwide to enhance customer relationships and optimize internal processes.
Here’s a comparison chart of the CRM vs ERP market size forecast :
|
Year |
CRM Market Size |
ERP Market Size |
|
2024 |
$101.41 billion |
$64.83 billion |
|
2025 |
$112.91 billion |
$70.99 billion |
|
2030 |
- |
$123.41 billion |
|
2032 |
$262.74 billion |
- |
|
CAGR |
12.8% (2024-2032) |
11.7% (2025-2030) |
These forecasts demonstrate the strong growth paths of both markets and the growing use of CRM and ERP software by companies all over the world to improve internal operations and customer connections.
The CRM vs. ERP market size projection is shown in the following chart:

- CRM Market Size by Year: 2024; ERP Market Size: $101.41 billion
- $64.83 billion $112.91 billion in 2025
- CAGR: 12.8% (2024-2032) 11.7% (2025-2030) $70.99 billion 2030 - $123.41 billion 2032 $262.74 billion
Key Takeaways:
- By 2032, CRM will have grown to over $262 billion at a higher CAGR of 12.8%. By 2030, the ERP market will have grown to a size of $123 billion.
- Cloud usage, AI integration, and digital transformation are driving growth in both markets.
Our Blogs
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CRM vs ERP: Understanding the Key Differences & Choosing the Right One for Your Business
Running a successful business requires managing customers, keeping track of sales, managing inventory, processing payments, and many other tasks. Organizations need a broad spectrum of software solutions to guarantee seamless running of their business processes. ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) are two of the most successful initiatives toward this aim.
However, what distinguishes them? Which one does your business need most ? Let's put it down in simple terms.
What is CRM? (Customer Relationship Management)
The purpose of a CRM system is to assist you in building and preserving connections with your clients. It is used by sales, marketing, and customer support teams to keep track of leads, handle customers, interact with them, and solve their issues, eventually boosting sales.
What does a CRM do?
-
Save client information, such as name, phone number, email, and purchase history.
-
Tracks sales leads and follow-ups.
-
Automates marketing campaigns (emails, advertisements, reminders).
-
Helps customer service teams manage support tickets.
Who needs a CRM?
A CRM is essential if sales and customer interactions are the foundation of your company. Whether you own an online store, a real estate firm, or a B2B company, a CRM helps you stay organized and keep consumers happy.
What is ERP? (Enterprise Resource Planning)
Now, let’s talk about ERP. While CRM focuses on customers, ERP focuses on the entire business. In a single system, it facilitates the management of operations, supply chain, HR, inventories, and finances.
What is the function of an ERP?
-
Manages accounting and payroll
-
Tracks inventory and supply chain
-
Automates billing, orders, and invoicing
-
Helps HR manage employee records and payroll
Who needs an ERP?
An ERP system is necessary if your company handles production, inventory, or intricate financial matters. It’s especially useful for manufacturers, wholesalers, and growing companies that need to manage resources efficiently.
CRM vs ERP: What’s the Difference?

CRM vs ERP : Which One to Choose?
-
Choose a CRM if you want to increase sales and strengthen your interactions with customers.
-
An ERP is the best option if you need to handle operations, inventory, and finances.
-
Integrating CRM with ERP is the best option if your company is growing fast and requires tools for both customer management and corporate operations.
Conclusion
Choosing the right CRM vs ERP for business growth depends on your needs.
If you’re focused on sales, start with a CRM. If you need better control over operations, go for an ERP. And if you’re scaling up, consider both for maximum efficiency.The Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) markets are both experiencing significant growth, driven by the increasing need for businesses to enhance customer interactions and streamline operations. An outline of their projected market size is shown below
CRM Market Size Forecast
-
2024: The estimated value of the worldwide CRM market was USD 101.41 billion.
-
2025: Projected to reach USD 112.91 billion.
-
2032: Expected to grow to USD 262.74 billion, reflecting a Compound Annual Growth Rate (CAGR) of 12.8% during the forecast period.
ERP Market Size Forecast
-
2024: The projected value of the worldwide ERP software market was USD 64.83 billion.
-
2025: It is projected to reach USD 70.99 billion by 2025.
-
2030: Forecasted to expand to USD 123.41 billion, with a CAGR of 11.7% from 2025 to 2030
These projections underscore the robust growth trajectories of both markets, highlighting the increasing adoption of CRM and ERP solutions by businesses worldwide to enhance customer relationships and optimize internal processes.
Here’s a comparison chart of the CRM vs ERP market size forecast :
|
Year |
CRM Market Size |
ERP Market Size |
|
2024 |
$101.41 billion |
$64.83 billion |
|
2025 |
$112.91 billion |
$70.99 billion |
|
2030 |
- |
$123.41 billion |
|
2032 |
$262.74 billion |
- |
|
CAGR |
12.8% (2024-2032) |
11.7% (2025-2030) |
These forecasts demonstrate the strong growth paths of both markets and the growing use of CRM and ERP software by companies all over the world to improve internal operations and customer connections.
The CRM vs. ERP market size projection is shown in the following chart:

- CRM Market Size by Year: 2024; ERP Market Size: $101.41 billion
- $64.83 billion $112.91 billion in 2025
- CAGR: 12.8% (2024-2032) 11.7% (2025-2030) $70.99 billion 2030 - $123.41 billion 2032 $262.74 billion
Key Takeaways:
- By 2032, CRM will have grown to over $262 billion at a higher CAGR of 12.8%. By 2030, the ERP market will have grown to a size of $123 billion.
- Cloud usage, AI integration, and digital transformation are driving growth in both markets.
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Managing Infrastructure Mega Projects: Why Traditional Systems Fail
The Mumbai Trans Harbour Link, India's longest sea bridge, involves coordinating 12 major contractors, 40+ subcontractors, and managing ₹17,840 crore across seven years. One procurement delay in 2021 pushed the timeline back by four months and added ₹200 crore to costs. This isn't unusual. Mega projects collapse under their own complexity when teams try managing them with outdated tools. What Makes Mega Projects Different You're not building a single structure. You're looking at an entire ecosystem. Multiple sites operating simultaneously, thousands of workers, government compliance across multiple jurisdictions, and budgets that make small mistakes cost millions. A highway project might involve: 15 different material suppliers across three states Environmental clearances from five agencies Daily coordination between 200+ personnel Equipment worth ₹50 crore moving between sites Payment processing for 30+ vendors every week Try managing that in spreadsheets. You'll lose track by week two. Where Traditional Systems Break The coordination nightmare gets exponential. On the Delhi-Meerut Expressway project, teams had literally no coordination and didn't know what the other team was doing. The procurement team ordered bitumen based on last week's schedule. Meanwhile, site engineers had shifted priorities due to monsoon delays. Result? ₹3.2 crore worth of material sitting unused while another section waited for supplies. Budget visibility disappears at scale. Finance sees numbers three weeks old. Site managers submit expense reports that take 10 days to reach HQ. By the time anyone realizes you're 8% over budget on Section 3, you've already committed another ₹5 crore based on faulty projections. Procurement becomes a bottleneck. When you need 500 tons of steel at Site A and 300 tons at Site B, but your procurement system requires manual approvals through email chains involving six people, you're adding unnecessary delays. One major airport expansion lost 22 working days in a single quarter just waiting for material approvals. Compliance documentation turns into chaos. Mega projects generate thousands of documents—contracts, environmental reports, safety certifications, quality checks, design changes, RFIs. When these are scattered across email threads and shared drives, you're one audit away from serious legal exposure. How Modern Systems Change Everything This is where specialized ERP software for construction industry makes the difference. Here's what actually happens when you implement integrated platforms: Single dashboard, infinite visibility. Your project director in Delhi sees real-time updates from sites in Pune and Bangalore. Material consumption, labor deployment, current expenses, upcoming milestones—everything updates live. No more weekly status meetings that are outdated before they end. Automated procurement that actually works. Site engineer submits a material request from their phone at 10 AM. System checks inventory, routes to the right approver based on amount and type, generates PO, and notifies the vendor—all before lunch. biCanvas handles this workflow automatically, cutting procurement time from days to hours. Financial control that prevents disasters. Every expense hits the system immediately. Budget vs actual updates in real-time. The system flags when you're approaching limits and shows exactly where money is going. CFOs get accurate forecasts instead of optimistic guesses. Resource allocation that adapts. Monsoon delays Site A? The system shows you which equipment and crews can shift to Site B without creating conflicts. You're not calling five site managers and hoping someone has bandwidth. Compliance that doesn't require archaeology. When the government inspector shows up asking for safety certifications from three months ago, you pull them up in 30 seconds. Everything is tagged, dated, and stored centrally. Audit trails build themselves. The Real Cost of Getting This Wrong McKinsey's 2023 infrastructure study found that projects using disconnected systems face: 23% average budget overrun 18-month average schedule delays 40% higher administrative overhead 3x more compliance violations Compare that to projects using modern ERP software for construction industry: 11% average budget overrun (half the industry standard) 6-month average delays 15% lower administrative costs 80% fewer compliance issues The difference isn't small. On a ₹1,000 crore project, that's ₹120 crore saved and a year faster completion. What Implementation Actually Looks Like Let's be realistic—switching systems mid-project is hard. But staying on broken systems is harder. Modern ERP software for construction industry allows phased implementation that minimizes disruption: Phase it intelligently. Start with your most troubled area. If procurement is killing you, implement that module first while keeping other processes as-is. Once teams see material requests going from 5 days to 5 hours, resistance drops. Run parallel briefly. Keep your old system running for one month while teams adjust to biCanvas. Yes, it's extra work short-term. But it prevents the panic of switching cold turkey. Train site teams first. They're your actual users. If field engineers and site managers see how much easier their jobs become, they'll push adoption upward. Top-down mandates without user buy-in create sabotage. Start with one project. Don't overhaul your entire portfolio at once. Pick one complex project, implement fully, and use the results to convince stakeholders for wider rollout. Beyond Just Software The honest truth? Advanced project management systems aren't magic. They're infrastructure for your infrastructure projects. They won't fix bad planning. They won't make incompetent contractors competent. They won't eliminate weather delays or material shortages. What they do is remove the friction that makes everything harder than it needs to be. The three hours daily spent hunting for information? Gone. The budget surprises that happen because data was two weeks old? Prevented. The compliance scrambles before audits? Eliminated. Your teams can focus on actual construction challenges instead of administrative chaos. Making the Decision Mega projects move too fast and involve too much money to manage on hope and spreadsheets. The companies successfully delivering these projects aren't lucky—they have better systems. biCanvas is built specifically for this complexity. Not generic ERP adapted for construction, but purpose-built for how infrastructure projects actually work in India. The question isn't whether you need better systems. It's whether you implement them before the next major overrun, or after.
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Streamline Supply Chain Management with a Unified ERP
In today's fast-paced world, dealing with multiple vendors, fluctuating demands, global shipping delays, and growing client expectations makes supply chain and logistics workflows more complex. If you're managing operations with spreadsheets, phone calls, and disconnected systems, it's a recipe for delays, stockouts, or unhappy customers. This is where a unified ERP system makes all the difference. Let’s walk through, in simple terms, how ERP simplifies and streamlines supply chain operations, helps you reduce expenses, avoid chaos, and stay ahead of the competition. What Is a Unified ERP? A unified ERP (Enterprise Resource Planning) system integrates purchasing, inventory, warehousing, production, sales, logistics, and finance into one single platform. You end up with a single source of truth for your entire supply chain instead of juggling four or five disconnected tools. What Happens When You Don’t Use ERP? Many companies still manage their supply chain manually or through fragmented systems. This causes problems like: Outdated inventory data Delayed approvals and miscommunication Missed or duplicate orders No visibility into supplier performance Inaccurate forecasting and stock imbalances If that sounds familiar, it's time to adopt a better solution—ERP. How ERP Streamlines Supply Chain Operations ERP helps manage the entire supply chain in one system, simplifying the ability to monitor orders, inventory, and deliveries. It improves supply chain collaboration and reduces delays by providing real-time updates to all departments. 1. Real-Time Inventory Management ERP automatically tracks inventory across warehouses, locations, and process stages. Benefits: Know exact stock availability in real time Receive alerts before running out or overstocking Auto-update inventory upon goods receipt or shipment No more stock surprises—just a smooth inventory flow. 2. Smarter Procurement Planning ERP helps you plan purchasing based on demand, supplier lead times, and past data. Benefits: Auto-generate POs by assessing stock levels Choose suppliers by price, delivery speed, or past performance Track order status and expected delivery dates This eliminates last-minute purchases and strengthens vendor relationships. 3. Seamless Vendor & Supplier Management ERP centralizes all vendor data, including contacts, contracts, delivery logs, and performance records. Benefits: Compare supplier quotes and turnaround times easily Track delays, rejections, or compliance issues Automate vendor communication and approval workflows Vendor visibility is critical to building resilient supply chains. 4. Demand Forecasting with Data ERP leverages real-time sales and trend data to make accurate predictions about future demand. Benefits: Procure or produce just the right quantity Cut down excess inventory and storage costs Be ready for seasonal spikes or emergency orders Forecasting becomes data-driven—not guesswork. 5. Faster Order Fulfillment Once a sales order is placed, ERP activates workflows across inventory, shipping, and billing. Benefits: Faster delivery from order to dispatch Fewer fulfillment errors All departments work in sync This results in happier customers and repeat business. 6. Unified Dashboard for Decision-Makers ERP gives you live dashboards and analytics to track performance metrics across the supply chain. Benefits: Detect issues early—before they escalate Track KPIs like fulfillment rates, supplier reliability, and cost per order Make quicker, smarter decisions No more waiting for reports—your insights are live. Why It Matters More Than Ever Recent global disruptions—from pandemics to shipping backlogs—have shown us how fragile supply chains can be. Businesses need flexible, data-driven systems to handle changes without breaking down. A unified ERP helps you: React faster to market or supply disruptions Stay productive across distributed teams and locations Scale operations without creating bottlenecks This is more than just software—it’s your strategy for building resilience and growth. Conclusion Trying to manage supply chains manually is like driving blind. It’s slow, risky, and stressful. A unified ERP gives you a clear view of your operations and puts you in control—from sourcing to delivery. If your team is still stuck chasing updates, struggling with inventory errors, or reacting to surprises, it’s time to upgrade. Ready to simplify your supply chain? Discover how biCanvas ERP can give you full visibility and control across sourcing, logistics, inventory, and finance. Book your free demo today!
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How ERP Simplifies Infrastructure Project Planning
Planning an infrastructure project is a tough task. Whether it’s a highway, metro rail system, bridge, or water treatment plant, these projects are large in scale, technically demanding, and often take several years to complete from initial planning to final execution, involving multiple phases. Things can quickly get chaotic when there are numerous contractors, tight budgets, heavy equipment, and fluctuating deadlines. That’s where ERP (Enterprise Resource Planning) steps in as a game-changer. ERP brings all your project data into one system, giving you real-time visibility into every aspect of the job. You can plan better, track progress, control costs, and avoid delays. It connects teams, automates routine tasks, and helps you make faster decisions with accurate information. With ERP, you spend less time putting out fires and more time building successfully. In this blog, let’s explore how ERP helps simplify and streamline infrastructure project planning. What is ERP? ERP is software that unifies all your business operations into a single integrated system, including project planning, finance, procurement, labor management, equipment tracking, compliance, and reporting. ERP provides a single platform where everything is connected and eliminates the need for spreadsheets, emails, and separate software for each department. The Struggle Behind Planning Infrastructure Without ERP You might be facing the following issues if you're handling infrastructure projects manually or using outdated tools: Scattered project data: Everyone uses different tools, and files are not synchronized. Delayed approvals: Procurement, design changes, or contractor payments get stuck in email threads. Lack of real-time tracking: Delays or overspending go unnoticed until it’s too late. Complex compliance: Hours are spent compiling records for government reporting or audits. Inaccurate forecasting: Poor data leads to budget overruns and resource mismanagement. 1. Centralized Project Planning ERP allows you to define budgets, assign tasks, set milestones, and develop comprehensive project plans all in one location. Benefits: Everyone follows the same strategy Clearly defined dependencies and work allocations Compare anticipated timelines with real-time progress Imagine your project managers, engineers, and finance team all looking at the same live dashboard — eliminating confusion or duplicated effort. 2. Seamless Procurement & Vendor Coordination ERP systems come with built-in procurement workflows for buying materials, hiring subcontractors, and managing vendors. Benefits: Create digital purchase orders and get fast approvals Track material deliveries across multiple sites Assign procurement expenses directly to specific projects Track every purchase and know exactly how much has been spent and received — no more overordering or lost receipts. 3. Budgeting, Forecasting, and Cost Control ERP tools allow you to set financial controls and track your spending at every stage of the infrastructure project. Benefits: Set budgets by project phase, task, or department Compare real-time spend with planned estimates Receive alerts when costs exceed budget No more end-of-month surprises — just proactive financial control. 4. Workforce and Equipment Planning Infrastructure requires a large workforce and heavy equipment. ERP helps in proper planning and utilization of both. Benefits: Organize labor by project phase Track equipment usage and maintenance schedules Avoid project delays caused by idle resources 5. Built-in Compliance and Reporting Public infrastructure projects are heavily regulated. ERP automates documentation and maintains audit trails for approvals and transactions. Benefits: Every transaction is digitally recorded Generate client or government reports with a few clicks Control access with role-based permissions 6. Real-Time Dashboards and Mobile Access Modern ERP systems offer live dashboards and mobile access, so your site and office teams stay aligned. Benefits: Instant project status updates Faster decisions, fewer delays Improved communication between locations Conclusion Infrastructure projects are complex — but managing them doesn’t have to be. With ERP, you don’t just digitize paperwork; you build a system for better planning, smoother execution, and stronger project outcomes. ERP helps you: Plan with clarity Execute with confidence Deliver on time and within budget If your current tools are slowing you down, it’s time to invest in an ERP solution that supports long-term growth and efficiency. Discover how a powerful ERP system can eliminate delays, reduce costs, and bring clarity to every phase of your project. Schedule a free demo today!
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Top 10 ERP Myths vs. Reality For Construction Businesses
In the construction and infrastructure industry, managing your budgets, resources, teams, and timelines is very crucial. This is where ERP (Enterprise Resource Planning) systems come into play. Unfortunately, due to widespread myths, most companies avoid adopting ERP systems. In this blog, we will look at the 10 most prominent ERP myths, revealing the truth behind them, especially for businesses in construction and infrastructure. Myth 1: ERP Systems Are Designed Exclusively for Big Companies Without Small Businesses in Consideration Reality: It is a common misconception that only big companies make use of ERP software. Modern construction ERP solutions are designed to fit small and medium-sized enterprises, too. Whether you are building roads, bridges, or even residential complexes, ERP can help you manage your projects as it efficiently integrates with your construction site, billing, procurement, and project management. Myth 2: ERP Is Too Expensive and Requires a Great Financial Investment Reality: Indeed, ERP requires investment, but it is something that is spent for future returns. The ROI in the long run makes covering upfront expenses worth it. By automating tasks like material tracking, subcontractor billing, and project costing, ERP reduces errors, delays, and budget overruns. biCanvas offers a cost-effective ERP for construction, delivering powerful tools without the high costs typically associated with enterprise software. Myth 3: ERP Systems Require a Long Time to Implement Reality: With industry-specific ERP solutions, implementation is faster and smoother. For instance, construction ERP software contains advanced features such as BOQ management, project scheduling, vendor portals, and more, which expedite the entire setup process. biCanvas ensures quick ERP implementation for construction without disrupting ongoing projects. Myth 4: ERP Is Too Complex to Use Reality: Today's ERP systems include mobile apps for field teams and user-friendly dashboards. Within a few hours of training, team members can manage purchase orders, monitor site materials, and generate reports. biCanvas simplifies complex project tasks with an intuitive interface made for both project managers and on-site workers. Myth 5: Excel Is Enough for All Project Management Tasks Reality: Excel is excellent for basic calculations, but it doesn’t offer real-time updates, automation, or integrated workflows. ERP gives complete visibility over multiple sites, enables real-time cost control, and unifies communication. Myth 6: ERP Won’t Fit My Construction Workflow Reality: ERP can be tailored to match your construction workflows, including tendering, subcontractor billing, equipment tracking, and compliance. biCanvas is a customizable ERP for infrastructure projects, offering modular features that adapt to your specific operations. Myth 7: ERP Only Helps with Accounting Reality: ERP software goes far beyond accounting. It supports site execution tracking, HR and payroll, inventory control, procurement, and compliance. biCanvas runs the full project lifecycle through one integrated platform. Myth 8: You Lose Control After ERP Implementation Reality: ERP gives you better control and real-time visibility. With automated alerts and live dashboards, nothing goes unnoticed. biCanvas helps you monitor costs, progress, and resources instantly across sites. Myth 9: ERP Systems Are Rigid and Inflexible Reality: Cloud-based ERP platforms today are modular and scalable. You can start small and add features as your business grows. biCanvas is flexible enough to serve contractors, builders, and large infrastructure developers alike. Myth 10: ERP Is a One-Time Setup — Then You're Done Reality: ERP implementation is the beginning of a continuous improvement journey. With training, updates, and feedback loops, your ERP grows with your business. biCanvas provides long-term support to ensure performance stays optimized. Conclusion: Don’t Let ERP Myths Hold You Back Implementation of ERP for construction and infrastructure projects helps in time management, cost-cutting, and boosting efficiency across the board. Don’t let outdated myths stop your company from building smarter and faster. biCanvas is a comprehensive ERP for construction companies, designed to manage everything from planning and budgeting to procurement and on-site execution — all in one system. Ready to explore how biCanvas ERP can simplify your construction business? Get in touch with us today.